Since I began blogging in February/March this year, there has always been this big emphasis on stats.
I have been guilty of asking for retweets when I’m close to a milestone (only big/rare milestones!) and I know I’ve spent way too much time looking at my stats and wondering what I can do to improve and increase them.
I’ve had peaks and troughs in mine, good days, bad days and at the beginning some very bad days! But at the same time I know it’s not healthy to fret about it and that my energy should be put into enjoying what I’m doing and creating content that I’m proud of.
I’m not saying that everyone should ignore their stats and when you do reach milestones, definitely celebrate them! But it’s not the be all and end all. I’ve had some amazing opportunities through blogging; some paid work, samples to review and events to go to and my stats are by no means the highest out there.
My opinion here is that your content, potential and niche can matter more to brands that a giant audience. Obviously this is within reason and if you DO have a giant following it does open doors. But there’s a balance. I think it’s more important to create content that you love and do what’s true to yourself. There’s no point in churning stuff out just to gain followers or to please people.
So… I’ve put together a list that I’m focusing on at the moment and hopefully it can help you if you’re prone to staring at your stats and refreshing your Instagram to see new likes.
1 Concentrate on putting your energy into making content that you love, are excited by and that makes you proud.
This is so important. The fulfilment and level of achievement that will come form this will far out weigh gaining for Twitter followers.
2 Get creative on your branding, theme, style.
Really push your creative limits and you’ll find out what you’re actually capable of!
3 Find your niche (if that’s your thing) and channel it.
I don’t think you HAVE to have a niche in blogging; you have the freedom to do what you want and that’s the beauty of it. But if a niche is what you want then do your research, find your route and go for it 100%. It’s worth fishing out other bloggers in your category for inspiration and advice.
4 Have fun!
Remember this is meant to be enjoyable. Chat to people, share stuff you love and have fun creating your posts.
5 Get a schedule that works for you.
If you want to post once a week or 20 times a day, that’s fine! Again, you have the freedom to do what you want. Don’t bend your day to fit in with what you think will gain more followers or hits. There are peak times for posting on different channels but if it doesn’t fit in with you, that’s okay. You’ll be happier if you do what’s right for you.
It’s worth remembering that no amount of followers/hits is ever going to be enough. Once you’ve passed one milestone you’ll be looking towards the next one.
If you put the effort in and enjoy making quality content, no doubt the right readers will find their way to you. In the meantime, don’t get hung up on stats and definitely don’t waste time worrying about it. I totally have fallen into this trap at times and it is difficult not to, but remind yourself why you started blogging in the first place.